No matter your opinion on them, online reviews are crucial for any business. According to surveys, 90 percent of people are influenced by positive reviews, 86 percent are influenced by negative reviews, and 79 percent of consumers trust online reviews as much as personal recommendations.
Each year, hundreds of startups fail. Although a small percentage, there are also those that make it big and become household names. A large number of startups end up somewhere in the middle. When you are looking for new investors, partners, or clients, having credibility is key. You want people to be able to trust you. Otherwise, they will not take you seriously.