Meeting Rooms of the Future: The Best Video Conferencing Software

March 18, 2016 | Jennifer Goodwyn

Today, videoconferencing is one of the most important technologies to have in a meeting room. The ability to conference with anyone, no matter where in the world they are, in real time, is important in conducting business. By utilizing video conferencing, you can prevent unnecessary travel costs that could bankrupt a small business. Being face to face is a very important component of effective communication, and video conferencing allows that to happen without the need to travel. Face to face communication also allows employees to work more closely with more clients, thereby increasing productivity within the company.

Finding the correct software is key, depending on how many people need to be there, what system you're running, and other factors. Another important facet is pricing. As an entrepreneur or small business owner, you're trying to avoid costs, not incur them, and the right software will also have to fit into your budget. Navigating the market may be difficult since there are so many products available, but a few stand above the others.

Cisco WebEx Meeting Center

WebEx is one of the go-tos for small businesses. Their video performance is outstanding, and one of the most helpful features is that the product will highlight the box of whoever is speaking, which is especially helpful in large meetings. Their simplified content sharing platform also makes discussing work in real time simple and effective. WebEx allows businesses to deliver presentations, demonstrate applications, and share content just like they would in person. Pricing begins at $19 per month for one host and up to 8 attendees and $49 per month for one host and up to 25 attendees. With such a low starting point, their software is also financially accessible for most small businesses.


One of the largest draws for Fuze is their well-designed mobile app.  Being able to join a conference on the go breaks the meeting room standard, and can bring the meeting to you, wherever you are. Fuze really is a platform for collaboration. It can help creatives be productive from wherever work takes them, and keeps productivity up without any interruptions from travel or location. Pricing begins at $10 for a one day pass. A monthly pass starts at $29 per month for 25 attendees, or $49 per month for 45 attendees. These two levels of plans make it accessible to any business size, with any budget size.


ClickMeeting is another option for businesses looking for a video conferencing software. A unique feature on ClickMeeting is their simultaneous chat translation. Often language can be a barrier to a small business, but this allows people from different backgrounds to communicate fluidly from within the program. The software also offers audio and video conferencing, meeting room rebranding, full desktop sharing, and moderated private chat. They also offer a 30 day free trial so you can see whether this is the software for you, without any financial obligation. After the trial, pricing begins at $30 a month for 25 attendees and two presenters. They also offer discounted monthly prices if you sign an annual contract or are a non- profit.

With so much software out there, these three represent a very small percentage. Every business has different needs, and there's a video conferencing software out there that's perfect for your business.