How Outsourcing Can Help Your Business

July 17, 2016 | Jennifer Goodwyn

The talent shortage is real. Applicants are either overqualified, underqualified, located halfway across the country, or demanding unreasonable amounts of money for the position. Regardless of the industry, we have all been affected by it and have had to respond in different ways. Some companies have lengthened their training periods, while others have been forced to close their doors. There is no easy answer to the situation.

One of the most effective ways to combat this is to take advantage of outsourcing. When you first start out, you may feel like you can do it all. It is the blessing and the burden of a startup. At some point, things pick up, hopefully, and you start getting pulled in a thousand different directions at all hours of the day. At the end of the day, none of us can be experts in everything. There is only so much that you can do before you are overworked and exhausted. It is a hard realization, but once you address the issue, it can be a lifesaver.

What is Outsourcing?

Simply put, it is hiring someone outside of your base staff to complete a project or task. Some examples of fields where outsourcing can be incredibly helpful is bookkeeping, organization, social media, and emails and general office duties, just to name a few.

Starting from the top, bookkeeping is a drain on everyone's time, and you probably didn't start your own business with the end goal of balancing checkbooks and ensuring your tax returns are sent in a timely fashion.

It will save everyone, including you, a serious headache if you just take the task to the professionals. Outsourcing is ideal for financials, especially since most companies do not need someone doing this full-time.

With organization and email, constant notifications get overwhelming and can cause clutter. We have all accidentally scheduled a meeting or flight when you are supposed to be at your niece's first soccer game, then heard about it from the family forever. One of the best ways to outsource organizational tasks is to take advantage of a virtual office or executive suite package. They come with a dedicated receptionist to make sure your commitments stay in order.

Another black hole for time is social media management. Constantly keeping an eye on Twitter, scheduling Tweets, responding to angry customers on Facebook, editing pictures for Instagram…add it all together and you are wasting hours each day. There are things that only you can do, and spending all your time doing this may be taking away from something larger. Hire someone who does this for a living, and you can rest assured knowing your social media profiles are being taken care of by someone who knows exactly what they are doing.

Don't Limit Yourself

Another perk of outsourcing is that you do not limit your talent to one location. You can hire the best from all over the world. With this choice, you also can find cheaper options than a full-time employee. For example, college students or recent graduates who are freelancing may be your perfect new social media manager, as they know social media like the back of their hand and won't charge an arm and a leg.

Limiting yourself with anything is never good, but especially so for your business. By choosing to outsource, you are able to explore all of the options available, and get the best of the best. Don't be afraid to look outside of the company, as some of the best talents are still hidden gems.